CHALLENGES IN CROSS CULTURAL ADVERTISING
نویسندگان
چکیده
منابع مشابه
Issues in cross-cultural studies of advertising audiovisual material
This article presents an approach to crosscultural studies of advertising audiovisual material that departs from the typical rigid marketing models. It favours a more qualitative inductive approach to corpuses in which audiovisual texts are not approached or compared through the use of standardised American tools. After reviewing the usual marketing tools, the article focuses on the steps resea...
متن کاملCross-cultural online collaboration: challenges and strategies
In this presentation, we share the experience of a partnership project between two teams representing Azerbaijani and American higher education institutions. The researchers (a) examine the challenges of collaborative work in the context of cultural differences related to applying learner-centered pedagogy, sustaining collaboration and managing learning process, and (b) introduce the strategies...
متن کاملCross-Cultural Challenges for Information Resources Management
Western organizations have led the globalization of business operations, especially in the deployment of multi-domestic strategy. The decentralized organizational control and customized operations support the fast penetration of huge global markets. Western management theory considers information the lifeblood of organization. The sharing of information lubricates the interlocking divisions wit...
متن کاملTeaching English in a Cross-cultural Context: Challenges and Directions
English as the foremost medium of international communication at present is called upon to mediate a whole range of cultural and cross-cultural concepts, to a greater extent than in the past. Inevitably human capital has taken a slant to fit in with the globalized world, and the notion of ‘Teaching English in a Cross-cultural Context’ is crucial. Hence, this paper focuses the possibilities and ...
متن کاملChallenges in Cross-Cultural/Multilingual Music Information Seeking
Understanding and meeting the needs of a broad range of music users across different cultures and languages are central in designing a global music digital library. This exploratory study examines cross-cultural/multilingual music information seeking behaviors and reveals some important characteristics of these behaviors by analyzing 107 authentic music information queries from a Korean knowled...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Jurnal Humaniora
سال: 2016
ISSN: 2302-9269,0852-0801
DOI: 10.22146/jh.v27i3.10594